AeroGuest - DI Digital
DI Digital has asked Global Director of Sales, Frederik Meinhardt Møller, about what is going on at AeroGuest at the moment, as well as what opportunities and challenges we seem to be facing in the future.
The hotel industry is facing a dramatic change.
By making the guest journey digital, hotel operations can be automated, and then the hotel can use its resources to raise the level of service to new heights. By automating and digitizing the guest journey, more time is created for the personal relationship between the hotel staff and the guests, rather than a classic check-in, where filling out paperwork and arranging payment takes up most of the time.
It is becoming more and more clear to the hotels, that guests have a demand for a digital guest journey. They want to be in control before, during, and after the hotel stay, and the hotel industry is really far behind when it comes to digitalization.
Digitizing the guest journey can lead to higher room rates, stronger loyalty, and better reviews and thereby better experiences and better results for everyone. We really have the opportunity to help the hotels to get a better business.
Fact: AeroGuest works with hotels in 14 different countries and uses a large amount of data to improve the hotel and guest experience when using AeroGuest
DI Digital has asked Global Director of Sales, Frederik Meinhardt Møller, about what is going on at AeroGuest at the moment, as well as what opportunities and challenges they seem to be facing in the future.
What is occupying you right now?
Definitely product excellence. It is complex when you work with many integrations that must ensure a good user experience, which is why a focus on continuous improvements is important. Check-in/out, digital keys, and payments are all points that concern us. The figure below shows how hotel operations take place with and without AeroGuest.
What do you see as your biggest opportunity in the coming years?
We are working hard to become the preferred solution for hotels to offer a fully digital customer experience. We also know that mobile payment is important. Handling payments creates new revenue streams for the hotels.
The figure below shows that the only way to be able to offer an end-to-end experience is by having 2-way integration to the hotels' Property Management System (PMS) combined with handling payments. In this way, the entire customer journey from start to finish is managed digitally, and what is important is that it takes place smoothly!
What do you see as your biggest challenge in the coming years?
The hotel industry has had (and many still have) a really old school approach when it comes to technology. Think for a moment that you still line up at the reception and are asked to fill in your address etc. on a piece of paper - information that you had already filled in when you booked your stay.
Our challenge is that some hotels find it difficult to take the step towards change, as the focus is often on day-to-day operational work and not on development. And then it becomes easy to postpone projects i.e. digital transformation.
