Communication is a key to conversion

During the last couple of months, we have been finalizing all major integrations and focusing on the core product and its improvement. With us pushing the web check-in to excellence, we would like to dedicate this piece to help you understand what your take on conversion numbers is and how you can increase them. We are seeing more and more hotels aiming for 100% conversion of all their arrivals, and while this number might seem impossible, in theory it's very simple. 

Improving web check-in by fixing bugs, and enhancing UX/UI functionality is closely related to conversion rate and whether the guests complete the check-in process without any disruption of the experience. The more flawless the experience is, the more likely are guests to finish the process.

Having a well-working and easy-to-navigate online check-in solution is fundamental, but to reach higher conversion numbers that will benefit you as a hotelier and streamline the operations, require communication from the hotel's side to the guests as well.

The purpose of online check-in is to make the guest's experience flexible and seamless, whereas for hoteliers it's to uplift the front desk from pressure, paperwork and rather create time to provide more personal service for the arriving guests - to rebuild the connection between the guest and hotel. 

To make 100% use of online check-in and other AeroGuest benefits, guests need to be informed that you as a hotel provide this option to simplify their stay. 

As guest demand is constantly changing, there are many elements that can influence hotel selection decision. Some guests might be leaning more towards sustainability factors, some are more influenced by price and some might look for flexibility and online check-in if it comes to comparing two similar hotel selections.

It needs to be in the hotel's best interest to inform potential guests of what they can offer that other hotels don’t.